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It takes a special type of creative to look past their awards and accolades and recognize they aren’t developing or honing their craft at the rate they want to. Humility and a constant quest for brilliance is what separates Ron from the rest. That and his dedication to telling the stories that need to be heard the most.
The next few years are all about reestablishing the balance between commercial and personal projects. Turn on your TV or open up social media, and chances are you will see something Ron has shot or directed on behalf of a client. Open up a photography book in your local coffee house or barber shop and you’ll find the work he’s put out there just for him. It’s personal. It’s human. It’s important.
The first thing you notice about Ron, other than the grin that seems to always be present on his face, is his eloquence and consideration of the world and people around him. We’ve asked a lot of people why they do what they do in this season of Pack Heavy, Chase Light –Ron’s answer is unique – and utterly him.
As a photographer and director, Ron has worked on a lot of big campaigns over the years. His reel for Dove, Reclaiming School Picture Day, won him a fair few awards and solidified his place on the map as one of London’s most exciting up-and-coming creatives. But a while ago, he noticed he was only picking up his camera on behalf of brands and not doing anything for himself – something he is determined to change.
The first thing you notice about Ron, other than the grin that seems to always be present on his face, is his eloquence and consideration of the world and people around him. We’ve asked a lot of people why they do what they do in this season of Pack Heavy, Chase Light –Ron’s answer is unique – and utterly him.
As a photographer and director, Ron has worked on a lot of big campaigns over the years. His reel for Dove, Reclaiming School Picture Day, won him a fair few awards and solidified his place on the map as one of London’s most exciting up-and-coming creatives. But a while ago, he noticed he was only picking up his camera on behalf of brands and not doing anything for himself – something he is determined to change. “One thing I’m definitely aiming to do over the next few years is do more personal projects and passion projects. It got to a point in the last couple of years the only stuff I was shooting was only for work, only for businesses and brands and I wasn’t growing as a photographer at the rate I wanted to.”
It takes a special type of creative to look past their awards and accolades and recognize they aren’t developing or honing their craft at the rate they want to. Humility and a constant quest for brilliance is what separates Ron from the rest. That and his dedication to telling the stories that need to be heard the most. The next few years are all about reestablishing the balance between commercial and personal projects. Turn on your TV or open up social media, and chances are you will see something Ron has shot or directed on behalf of a client. Open up a photography book in your local coffee house or barber shop and you’ll find the work he’s put out there just for him. It’s personal. It’s human. It’s important.
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